Help Center

SwipeBase is your competitive intelligence vault. Capture ads, emails, landing pages, VSLs, and social posts — then organize, tag, and analyze them to fuel your own campaigns.

Quick Start

1. Create an account — Sign up with your email. You'll get a free plan with 50 captures/month.
2. Capture your first swipe — Click 🔗 Capture URL and paste any URL (ad, landing page, social post).
3. Organize with collections — Create collections like "Facebook Ads", "Email Sequences", or "Competitor Funnels".
4. Tag and categorize — Click any swipe to edit its content type, funnel stage, and notes.

URL Capture

Click 🔗 Capture URL in the header to save any URL. SwipeBase automatically:

• Detects the content type (ad, landing page, social post, etc.)
• Extracts the page title and sender/brand domain
• Starts an async scrape to grab the page content for full-text search
• Recognizes Meta Ads Library, Facebook, Instagram, TikTok, YouTube, and more

File Upload

Click ⬆ Upload or drag-and-drop files directly. Supported formats:

• Images — PNG, JPG, GIF, WebP, HEIC (screenshots, ad creatives)
• Videos — MP4, MOV, WebM (video ads, VSLs, reels)
• Audio — MP3, M4A, WAV, OGG (voice memos, audio ads)
• PDFs — Swipe file documents, reports

Download Page

Click 📥 Download Page to save a complete offline copy of any web page. Perfect for:

• Preserving sales pages before they change
• Archiving competitor funnels
• Saving limited-time offers

Email-to-Swipe Inbox

Every account gets a unique capture email address (shown in your dashboard sidebar). Send any media to it and it lands in your swipe file automatically. See the Email Capture section below for full details.

How It Works

Every SwipeBase account gets a unique capture email address (something like a1b2c3d4@in.swipebase.net). You can find yours in the dashboard sidebar — click it to copy.

Anything you email to that address is automatically processed and saved as a swipe item in your library.

Setup (30 seconds)

1. Find your address — Look in the dashboard sidebar under the 📧 icon. Click to copy it.
2. Save it as a contact — On your phone, create a new contact called "SwipeBase" with that email address.
3. Start capturing — Whenever you see something worth saving, share it via email to your SwipeBase contact.

What You Can Send

What Happens When You Send

• The email subject becomes the swipe item's title
• Each media attachment is saved as a separate swipe item
• The sender name is recorded for reference
• If you send an email with no attachments, the email body is saved as a text swipe
• Non-media attachments (calendar invites, signatures, etc.) are automatically skipped

Sender Whitelist (Spam Protection)

Your SwipeBase inbox is protected by a sender whitelist. Only emails from your whitelisted address will be accepted — everything else is silently rejected. This means no one can spam your swipe file, even if they discover your capture email address.

💡 Example: You registered with you@gmail.com. By default, only emails sent from you@gmail.com will be accepted. If you want to forward marketing emails from your work account instead, just update the whitelist in Settings.

Tips

• Use a descriptive subject line — "Nike retargeting carousel ad" is way better than "check this out"
• Send multiple files at once — Attach several screenshots or videos in one email; each becomes its own swipe item
• Forward marketing emails — Forward any marketing email you receive and the content + any images will be captured
• Works from any email client — Gmail, Outlook, Apple Mail, your phone's share sheet — anything that can send email
• Use your phone's share sheet — In most apps, tap Share → Mail → pick your SwipeBase contact → Send

Use Cases

• 📱 See a competitor's ad on Instagram → screenshot → share via email
• 🎬 Screen-record a TikTok or Reel → send the recording
• 🎤 Record a voice memo about a funnel idea → send the audio
• 📧 Get a great marketing email → forward it to SwipeBase
• 📸 At a conference and see a great slide → snap a photo → email it

Collections

Collections are folders for your swipes. Create them from the sidebar by clicking + New. Ideas:

• By competitor — "Competitor A Ads", "Competitor B Funnels"
• By type — "VSLs", "Email Sequences", "Landing Pages"
• By campaign — "Q1 Launch Inspo", "Black Friday Ideas"
• By stage — "TOFU (Top of Funnel)", "MOFU", "BOFU"

Assign a color to each collection for quick visual identification.

Content Types

Every swipe can be categorized by type. Use the sidebar filters to narrow your view:

Funnel Stages

Tag swipes by where they sit in the funnel:

• TOFU — Top of Funnel (awareness, cold traffic)
• MOFU — Middle of Funnel (consideration, retargeting)
• BOFU — Bottom of Funnel (conversion, sales)

Search

Use the search bar to find swipes by title, sender, domain, or tags. Combine with sidebar filters for precision.

Grid View

Default view. Shows swipe cards with preview thumbnails, content type badge, funnel stage, and capture date. Best for visual browsing.

List View

Compact rows with type icon, title, sender, tags, and date. Best for scanning large libraries. Toggle with the ☰ / ▦ button in the header.

Detail View

Click any swipe to open its detail modal. From here you can:

• View the full-size image or file preview
• See the source URL and sender info
• Read AI analysis (if available)
• Edit title, content type, and funnel stage
• Delete the swipe

Sidebar

The collapsible sidebar (toggle with ☰) shows:

• All Swipes — your total count and unfiltered view
• Collections — click to filter, + to create new
• Type Filter — filter by content type
• User info — your plan, logout, admin access

SwipeBase uses Google's Gemini AI to automatically understand and organize your swipes. All AI features require the Pro plan or above.

Auto-Tagging on Capture Pro

When you capture a URL, SwipeBase automatically analyzes the page content and assigns:

• Content type — ad, landing page, email, VSL, etc.
• Funnel stage — TOFU, MOFU, or BOFU
• Emotion — the primary emotion being triggered (curiosity, fear, urgency, etc.)
• Industry — the niche or vertical
• Tags — 3-5 descriptive tags for filtering
• Summary — a one-line analysis of what makes it effective

On-Demand Analysis Pro

Click 🤖 AI Analyze on any swipe to get a deep analysis. For video content, this includes hook breakdown, CTA analysis, script structure, visual style, and an effectiveness score with specific takeaways.

Semantic Search Pro

Toggle the 🤖 AI button next to the search bar to switch to semantic search. Instead of matching keywords, it understands what you mean:

• "urgency-driven Facebook ads for supplements" — finds ads that use urgency tactics in the health niche
• "funny cold traffic hooks" — surfaces TOFU content with humor-based hooks
• "high-converting checkout pages" — finds BOFU landing pages

Find Similar Pro

Click 🔍 Find Similar on any swipe to discover other swipes in your library that use similar tactics, messaging, or structure. Great for finding patterns across competitors.

SwipeBase automatically extracts the sender domain from every URL you capture. Over time, this builds a library of brands and competitors you're tracking.

Each brand tracks:

• Number of swipes captured from that brand
• First and last seen dates
• Follow status for prioritized tracking

Brand timeline view and following features are coming soon.

Upgrade anytime from the sidebar or pricing page. Billing is handled securely through Stripe.

Power User Tips

• Batch capture — Keep the URL modal open and paste multiple URLs one after another.
• Use collections for projects — Create a collection per campaign or client to keep research separate.
• Tag by funnel stage — Makes it easy to find TOFU inspiration vs. BOFU closers when building campaigns.
• Download pages early — Sales pages change frequently. Archive them before the offer expires.
• Use the scraping indicator — When you see ⏳ Scraping, the page content is being fetched. It'll update automatically.

Best Practices

• Capture everything that catches your eye — You can organize later. The hardest part is remembering to save it.
• Title your swipes — "Nike BOFU retargeting carousel" is way more useful than "Untitled".
• Review weekly — Go through your recent captures and tag/organize. Patterns emerge fast.
• Build competitor collections — Track 3-5 competitors over time. Their patterns reveal their strategy.